insitU Skincare

About insitU Skincare

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InsitU is the only brand to offer a complete range of fully personalised skincare products made just for you.

At insitU we redefine the personal care industry by giving men and women complete control of their skin for the first time through fully customised skincare. With routes from Oxford University, insitU is a London based company with private Lab space to develop individual skincare solutions for long-long term dermatological problems.

insitU combines 10+ years of R&D experience in natural plant extracts with our proprietary personalised science to deliver a unique platform for precision skincare for radiant skin.
Our proprietary algorithm is the tool that translates years of chemical research into a precision formula developed just for you.

Dr. Salichou has discovered personalised skincare and insitU’s proprietary technology. Maria holds a PhD in Chemistry, specialising in Nuclear Medicine from the University of Oxford and is an expert in Biotechnology and DNA sequencing.

As a trained chemist, Dr. Salichou has a passion for researching some of the most powerful natural active plant ingredients and their therapeutic properties. Over the years she has tried and tested many formulas before establishing insitU’s proprietary collection of signature skincare.

Dr Maria Salichou has been involved in a range of initiatives dedicated towards the development of high performance skincare products and has several peer reviewed scientific publications.

Why insitU?
Did you know that most skincare products are at least six months old before they have even left the store? This is why, at insitU, we endeavor to make our products entirely on order to ensure maximum durability and efficacy. Not only that, our team of experts make sure to use ingredients that are powerful but kind to your skin they also use advanced ‘personalised’ science. Our signature personalization platform automatically generates a product solution that is a combination of just the right number and concentration of active ingredients, guaranteed to deliver desired results with precision.

Our goal is to give both men and women complete control over the care of their skin.
At insitU. Me we are in a state of constant innovation. We continue to expand the horizons of our research in search of unique elements to add to our library of quality natural ingredients.
…and we don’t stop there. Through our made-to-order approach, we make sure we don’t take more than what we give. Our production process is designed to completely eliminate all forms of waste, thereby ensuring that all our products are sustainable and waste-free.

Our Promise.
We guarantee that each and every one of our products will be as authentic and as unique as every one of our customers.

Cleanse, moisturize, exfoliate, hydrate, protect, revive, restore—these are just some of the steps we think of when we think about taking care of our skin. But how do you know what’s best for you and your skin and your life? If you have oily skin should you exfoliate more? If you have dry skin should you moisturize more? What should you do about your fine lines? These are the types of questions we regularly hear from our clients at InsitU Skincare. And they are the right questions to ask, because each one of us is unique; our biology, age, health and environment all play a part in how our skin looks, feels, and behaves on a day-to-day basis. So we have created a skincare line that uses your skin type, your age, skin tone and other factors in order to select products that are uniquely and personally designed just for you.